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Rodd & Gunn have partnered with Good Earth Cotton® which is a modern regenerative farming program, empowering producers and members of the textile supply chain as agents of change through an environmentally beneficial approach to cotton and agriculture.
All Good Earth Cotton® farms focus on a science based outcomes approach to regenerative farming, measuring and clearly reporting on soil health and environmental outcomes. All Good Earth Cotton® is traceable with the power of FibreTrace® technology.
The Gunn Polo
The Gunn Polo
$75.00
The Gunn Polo
$75.00
The Gunn Polo
$75.00
The Gunn Polo
$75.00
The Gunn Polo
$75.00
The Gunn Polo
$75.00
The Gunn Polo
$75.00
The Gunn Polo
$75.00
The Gunn Polo
$75.00
The Gunn Polo
$75.00
The Gunn Polo
$75.00
The Gunn Polo
$75.00
The Gunn Polo
$75.00
The Gunn Polo
$75.00
The Gunn Polo
$75.00
The Gunn Polo
$75.00
The Gunn Polo
$75.00
The Gunn Polo
$75.00
The Gunn Polo
$75.00
The Gunn Polo
$75.00
FibreTrace®, a real-time verification solution for fibre integrity.
FibreTrace® integrates luminescent pigments into raw cotton at the ginning stage (when the cotton is cleaned), creating a unique signature, these pigments are tracked and identified across the global supply chain.
By leveraging FibreTrace’s technology, it is possible for Rodd & Gunn to trace and verify the Good Earth Cotton® Australian fibre in real-time, promoting accountability throughout the global textile supply chain.
This innovative technology builds a unique passport for each garment, telling the story of its journey from cotton to you.
The Gunn T-shirt
The Gunn T-Shirt
$49.50
The Gunn T-Shirt
$49.50
The Gunn T-Shirt
$49.50
The Gunn T-Shirt
$49.50
The Gunn T-Shirt
$49.50
The Gunn T-Shirt
$49.50
The Gunn T-Shirt
$49.50
The Gunn T-Shirt
$49.50
The Gunn T-Shirt
$49.50
The Gunn T-Shirt
$49.50
The Good Earth Cotton® in our garments is grown on family-owned Australian farms, renowned for their exceptional land management.
Distinguished by exceptional quality, Good Earth Cotton® is soft, breathable, and extremely comfortable to wear. Easy to care for, it’s the perfect choice for all day comfort, year-round.
Good Earth Cotton® redefines “sustainable” with rigorous research and verifiable, certified primary impact data. Australian growers are proud to share their scientific outcomes-based approach on an annual basis, leading the way with transparent environmental reporting.
Good Earth Cotton® growers prioritize land stewardship, protecting native vegetation, implementing minimal tillage practices, crop rotation, and cover crops. This approach protects the environment, improves soil health and fertility, and creates a thriving ecosystem for generations to come.
DATA
DRIVEN
SEASONAL
CROP ROTATION
INDEPENDENTLY
CERTIFIED
WATER USE
EFFICIENCY
CARBON
REDUCTION
ZERO-TO-MINIMUM
TILLAGE
EFFICIENT RESOURCE
USE
ORGANICALLY
COMPOSTED WASTE
GREEN
ENERGY
PRECISION
PLANTING
COMMUNITY-
MINDED
INTEGRATED PEST
MANAGEMENT
VERIFIED BY
FIBRETRACE®
PROTECTING NATURAL
VEGETATION
