Fernmark Blog

A MARK OF OUR BRAND’S KIWI HERITAGE.

5th August 2021
Since our first days in business, we’ve been obsessed with making our mark on the menswear world.

Through our dogged determination and an unwavering focus on quality, we’ve expanded our retail footprint in Australia, the USA, and the UK. But, our roots will always be in New Zealand.

We’ll always feel a sense of guardianship over the nature found in our home country - the ancient mountains, glacial lakes, and endless plains. And we’ll always carry ourselves with integrity, humility, and a quiet confidence that Kiwis are known for.

To us, Rodd & Gunn represent the very best of what New Zealand has to offer.

That’s why we’re proud to launch our latest range.

 

 

 

THE SILVER FERN

 

A symbol of our national identity. A reminder of our great nation’s values - guardianship, integrity, and ingenuity. A mark of our brand’s connection to New Zealand.

And now, it’s a mark that is stitched into every garment in our latest menswear capsule- a sports-inspired range that harks to our heritage. This collection of casual wardrobe staples brings the FernMark to life in a modern and distinctive way.

 

FernMark Licence

 


NEW. UNIQUE. LIMITED CAPSULE.

 

At Rodd & Gunn, we’ve always embraced a relaxed living aesthetic, no matter the season.

The FernMark collection draws inspiration from our archives and takes on a wearable, athleisure look and feel. The collection blends contemporary aesthetics and technical garment construction.

Each item in the range is incredibly versatile given its dual-use in one’s casual and sportswear wardrobes. We’ve opted for relaxed cuts and easy-going material crafted from premium cotton. FernMark is perfect for the guy who values comfort but won’t compromise on style.

We haven’t shied away from colour either. Retro pops of teal and red currant will help upgrade your black and grey Winter uniform - and they’ll also look great with sunglasses and a neutral tee come Spring and Summer.

Most of all, the FernMark range proudly stamps our Kiwi mark on your favourite Rodd & Gunn casual classics.

 

 

OUR FERNMARK FAVOURITES

 

Ah, the old faithful - the Rugby-inspired vintage top. As Kiwis, rugby is part of our DNA, so we simply had to pay homage to this great sport. Equal parts rugged and refined, the FernMark Rugby Top is Swiss army-knife versatile - throw one on with jeans or chinos for a preppy look, or pair it with training shorts when you’re off-duty. This midweight jersey has a retro feel, with its high-zipped neck that can be worn as a funnel neck or turned down. Crafted from the softest cotton yarns, but with a hardy aesthetic, it features sporty panel details and a FernMark license patch on the back hem.

 

FernMark Rugby Top

Looking for something more lightweight? Opt for the FernMark Hooded Top. It has all the essential athleisure ingredients - soft fabric, 100% Australian cotton, and a flattering fit. Colour options include a bold currant red, or a more understated khaki - complemented with the Rodd & Gunn logo and FernMark license on the sleeves for an added edge.

 

FernMark Hooded Top

Casualisation at its finest - meet the FernMark Embroidered Hoodie. Blending fashion with functionality, it features an all-over Rodd & Gunn pointer logo embroidery, accented with the FernMark iconic mark. Wear it over a simple crew-neck tee, then add an overcoat, slim jeans, sneaker, and you’re set.

 

Fernmark Embroidered Hoodie

Comfort is key, and from this range, we’ll be living in the FernMark Training Short- a loose-fit pair of jersey shorts ideal for lounging and workouts alike. The bold side panelling and traditional Rodd & Gunn embroidery give the shorts a retro feel. Bit of a traditionalist? Go for the black and grey colourway. Looking to liven up your loungewear? Spring for the sharp red and white option.

 

Fernmark Training Short

Pair the training short with the FernMark heavy weight logo tee - cut in our new boxier Original fit with four different colourways ranging from a deep marine to an icy cool grey marle.

 

Fernmark Logo T-Shirt

The crew sweat is a sartorial sportswear staple. We’ve gone all-in on this style, with three different colourways, all featuring the FernMark licensed patch. Crafted from our midweight jersey fabric, this sporty raglan sweat is made from ethically sourced 100% Australian cotton and is an essential building block of your athleisure wardrobe.

Casual but considered, dress up the Fernmark Crew Sweat with slim-fitting chinos and a boot. Jersey sweatshirts can also be worn oversized for a more slouchy look. Or, jump aboard the athleisure trend and commit to a full sportswear look - and rock it with unassuming confidence.

 

Fernmark Crew Sweat

INTEGRITY STITCHED INTO EVERY GARMENT

 

No matter what garment you go for, one thing is guaranteed - our Kiwi roots are threaded through every aspect of the collection. The FernMark label is proudly displayed across the entire range. It acts as a timely reminder of who we are and where we are from. Our New Zealand spirit. Our New Zealand story.

A mark we’ve made and will continue to make as a humble Kiwi brand that has taken on the world.

Shop the FernMark collection now.

 

 
 

 

INTRODUCING OUR MARCH DROP

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