World's Finest Cottons

Thanks to the finest yarn counts and extra-long staple length, garments with the Supima® trademark will be a luxury to live in, well past our two-year guarantee. Cultivated on more than 500 family farms through the American West and Southwest, the rare Supima® cotton yarns in this collection are 100% traceable from seed to garment.

Crafted in a mix of time-honoured and contemporary fabrics from the most reputable mills in Italy, we've carefully imbued comfort and versatility into every design. With classic tones like navy, grey, white and khaki and enduring patterns, we've designed this sophisticated men's collection with ultimate versatility.

With elevated style and luxurious Supima®, this range furthers our commitment to producing the highest quality clothing without compromise.

SUPERIOR

More natural softness, stretch, strength, durability, rich long-lasting colour than any other cotton.