The Chadstone Lodge

The Chadstone Lodge

13th April 2017
As Rodd & Gunn refreshes its Lodge design we reflect on what a store means to the customer and how best to serve those needs.
The Chadstone Lodge
The Chadstone Lodge
visit The Lodge Bar website

RELAXED

SURROUNDS

 

A great outfitting experience is about more than quality clothes. With Rodd & Gunn, it starts with a customer’s state of mind. Relaxed, in comforting surrounds, good decisions come easy and lead to rewarding results.

In the world from which this brand emerged, the lodge meant more than utility. A repository of knowledge, absorbing experience from old friends and passing it on to new, the history of a place was preserved in its walls.

For Rodd & Gunn, it is essential this heritage is reflected in the design of its own Lodges, albeit refreshed periodically in keeping with the times. Such a refresh is currently underway.

A strong design begins with strong architecture. How the light falls, the flow of the existing structure, the space’s orientation to the foot traffic outside; all are important components to be considered before a single nail is driven or a floorboard laid.

Layers are added gradually, every element chosen for its relevance to the brand. A depth of intimacy is built, reviewed and refined. The result, immersive; all it means to be Rodd & Gunn captured in four walls, an enclave from the world of hurry beyond.


 

The Chadstone Lodge

 

NEW DUMBO STORE

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