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Rodd & Gunn Creative Director, John Prikryl talks about the development of our new heritage-inspired Renatured outerwear range.
REIMAGINING
OUR HERITAGE
"Wax-coated jackets are a signature Rodd & Gunn item," opens John Prikryl, Creative Director at Rodd & Gunn. "The success of the Jack Reacher Jacket and its various iterations sparked the inspiration to explore our history further, revisiting the brand’s colonially-informed heritage of game-hunters and anglers."
"What we discovered were opportunities to tell deeper stories, reflective of who Rodd & Gunn is as a brand with contemporary interpretations of classic pieces from its founding years."
BRITISH MILLERAIN
Essential to the new range are waxed fabrics developed by vastly respected producer, British Millerain.
Arguably the world’s leader in traditional waxed-cotton weatherproofing techniques, British Millerain’s links with New Zealand run deep - Rodd & Gunn’s antipodean home a primary market for the English mill during its early years.
In the late 1800s, New Zealand was the domain of pioneers, carving a society from its land, rivers and mountains. Hardy men required equally durable working wear to survive soul-testing winters. British Millerain products became symbols of the nation’s spirit and are still celebrated as such today.
Our Australia and New Zealand market gets a little taste of the exclusive Northern Hemisphere collection with the new Coronet 6 Oz Trail Jacket. Milled by British Millerain it features a removable hood, utility pockets and a removable warmer adds an additional layer of warmth, whilst tartan lining adds a subtle heritage element.
