A man wearing SailGP merchandise
A man wearing SailGP merchandise


Sport represents strength, endurance and values that ring true to us as a brand. It takes guts to build a sporting legacy, and we admire the athletes who are at the top of their game. The quiet achievers. The ones who are unwilling to take shortcuts. The ones that hear the naysayers and do it anyway.

That's why we've proudly partnered with NZL SailGP Team to design a merchandise range.


SeaCell is an innovative and eco-friendly fabric material made by combining cellulose and kelp yarn. The kelp used in SeaCell is sustainably wild harvested using responsible and ethical methods from the cold, pure fjords of Iceland where the nutrient-rich waters provide an ideal environment for its growth. SeaCell is produced using a closed loop manufacturing process that minimizes waste and reduces the environmental impact of textile production. It reflects Rodd & Gunn and SailGP's shared commitment to protecting the environment.





Over the years, we've earned a reputation for crafting timeless garments that are made to last. From the fabrics we source, to the techniques we use to construct our clothing, quality is the undercurrent that buoys us as a brand.