The Good Earth Cotton® in our garments is grown on family-owned Australian farms, renowned for their exceptional land management.

Distinguished by exceptional quality, Good Earth Cotton® is soft, breathable, and extremely comfortable to wear. Easy to care for, it’s the perfect choice for all day comfort, year-round.

Good Earth Cotton® redefines “sustainable” with rigorous research and verifiable, certified primary impact data. Australian growers are proud to share their scientific outcomes-based approach on an annual basis, leading the way with transparent environmental reporting.

Good Earth Cotton® growers prioritize land stewardship, protecting native vegetation, implementing minimal tillage practices, crop rotation, and cover crops. This approach protects the environment, improves soil health and fertility, and creates a thriving ecosystem for generations to come.