THE LONG WHITE CLOUD RANGE

11th February 2022

Rodd & Gunn has always been the purest distillation of Aotearoa. Aotearoa, the Māori name for New Zealand, translates to “Long White Cloud”, a meaning that has extensive significance in the country’s legends and history. This unique sportswear capsule is inspired by Aotearoa’s cloud formations, which helped early Polynesian navigators find the country.

Comfort and quality are at the heart of the collection, which is marked by men’s sportswear styles, relaxed fits, and easy-going materials. The range features a varying array of cloudy whites and greys, light vapour blues, stormy midnights, and volcanic browns and blacks, which Aotearoa is known for. Soft cotton fabrics are textured with unique cloud digital prints and misty inspired dip-dye effects, and rubberised prints add a contemporary edge.

Every piece from our Long White Cloud range is branded with the Fernmark logo, a resonant symbol of New Zealand that we have always been proud of. The silver fern is one of New Zealand’s most celebrated and enduring national symbols, embodying the country’s values of guardianship, integrity, and ingenuity.

SPORTY, MODERN, EASY GOING.

At Rodd & Gunn, we know the last few years have inspired a new way of living that is more relaxed, low-key, and wholesome.

The Long White Cloud range has an athleisure look and feel that blends classics with contemporary styles and prints, crafted to perfection with quality technical manufacturing to create comfortable clothes that don’t compromise on style. No detail has been overlooked in our pursuit for quality, and character.

Each piece can be styled seamlessly for the office, at home, in nature, and out in town. Relaxed cuts and soft materials made from the finest cotton make transitions seamless. This is a range that feels like a second skin for men who want comfort and style simultaneously in their athleisure wear. We're pushing the limits with the Long White Cloud, but you can be sure we're always true to our roots. Just look for the FernMark logo that proudly says we're Rodd & Gunn, and we're New Zealand through and through.

Looking for something a little more classic? The Nimbus Flocked Tee is our original Rodd & Gunn classic made from 100% Australian cotton. It comes in three versatile solid colours – Stone, Ink, and Cement – and the only embellishment is a flocked logo print across the chest and a rubberised logo discreetly located on the right sleeve. Crafted with a heavier cotton with a classic box cut, the Nimbus Flocked Tee pairs well with jeans, shorts, or sweats, fitting seamlessly into your athleisure essentials.

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We've always been known for our polos, but our Stratus Print Polo is like nothing you've ever seen before. Traditional polo shirts are usually made of knitted cotton, but the Stratus takes comfortable clothes to new heights, with a softer, 100% Turkish cotton jersey that elevates the digital stratus cloud print. Stratus clouds set the scene of misty, overcast days that we used to inspire three colours: Cloud that is light and bright, Deep Ocean that reflects our choppy, dark seas, and Storm, a luscious grey that speaks to the wild weather New Zealand is known for. With a modern print and relaxed fit, you can pair the Stratus Print Polo with fitted jeans or sweats and look stylish either way.

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Hoodies have never felt this good or looked this modern. Our Snap Hoodie is made from a mix of cotton and polyester, with a brushed-back fleece finish that is soft to the touch. It comes with a classic kangaroo pocket on the front, but the defining difference is the snap closure on the hood. Simple yet stylish, avant-garde, and versatile, this hoodie is destined to be one of the men’s sportswear classics you pull out, rain or shine.

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To truly set a dreamlike mood, pair it with the Alto Dip Dyed Short. This thicker short comes in a resort fit that stops just above the knee and the same ombre dye pattern as the Alto Tee. With a flock print that speaks to stormy Wellington weather, choose between a foggy grey in Vapour or a torrid Deep Ocean reminiscent of the rugged West Coast.

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As the seasons shifts, our Padded Pique Vest is the ultimate layering option, a trifecta of style, comfort, and warmth. We know we can never really trust New Zealand weather, but you can trust this piece to see you through bush hikes and city explorations alike, even when the weather turns. Padded with the softest insulation and made from pure Australian cotton, the Padded Pique Vest keeps you warm and stylish, as all athleisure wear should. The beauty is truly in the details though. With Rodd & Gunn branded snaps, and our FernMark label proudly displayed on the internal lining, this vest will pique the interest of admirers far and wide.

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Speaking of classics, Graham's Beach SS Sweat is sure to be a new staple in your athleisure wardrobe. It's a boxy fleece made from 380 GSM loop-back terry, with an RG fleece applique stated boldly in the centre of the chest. Crafted from a mix of American and Australian cotton and with street look herringbone tape shoulder detail, the SS Sweat will quickly become your go-to for the summer. way.

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If you want something more casual but with an edge, look no further than the Alto Dip Dyed Tee from our Long White Cloud range. It's an impeccable fit, with a tighter sportswear cut. Made from Australian cotton, this jersey t-shirt stands out thanks to the graduated dip-dye effect, a moody ombre in Storm or a misty feel in a dreamy grey Cloud.

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If comfort is king, then you need the LS Box Logo Tee in your closet. You'll be living your best life in this comfortable, sports fit long-sleeved tee. Made from 100% Australian cotton, and with a lighter jersey feel, you can take this piece to the bach, the beach, and to bed. Our rubber-printed box logo keeps it classic, while the modern colours of Vapour, Snow, and Petrol keep it contemporary. Pairs perfectly with jeans or sweatpants.

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Our Long White Cloud range and Fernmark logo are a reminder of who we are and where we are from.
Our Aotearoa spirit. Our Aotearoa story.