THE LONG WHITE CLOUD
Rodd & Gunn has always been the purest distillation of Aotearoa. Aotearoa, the Māori name for New Zealand, translates to “Long White Cloud”, a meaning that has extensive significance in the country’s legends and history. This unique sportswear capsule is inspired by Aotearoa’s cloud formations, which helped early Polynesian navigators find the country. Comfort and quality are at the heart of the collection, which is marked by sporty styles, relaxed fits, and easy-going materials. The range features a varying array of cloudy whites and greys, light vapour blues, stormy midnights, and volcanic browns and blacks, which Aotearoa is known for. Soft cotton fabrics are textured with unique cloud digital prints and misty inspired dip-dye effects, and rubberised prints add a contemporary edge. Our Aotearoa spirit. Our Aotearoa story.